A better website process, not another website builder.
Start from one of three high-quality directions or request a custom design. PropUp guides the content, review, MLS fit, and launch so you can stay focused on clients.
Visual polish matters, but reliability comes from predictable structure, accessible controls, and honest states.
Responsive by default
Page hierarchy, controls, and contact paths are designed for compact phones through desktop screens.
Performance-minded structure
The interface avoids unnecessary visual weight and keeps the primary website journey focused.
SEO essentials included
Key page titles, descriptions, content structure, analytics, and indexing controls have a clear home.
Lead paths stay obvious
Contact and inquiry actions are presented as deliberate next steps, not hidden behind decorative effects.
Claims stay honest
Templates are labelled as demos, and MLS availability is never presented as guaranteed before approval.
Updates stay structured
Common website details are organized as guided fields and sections instead of a fragile free-form canvas.
No mystery handoff
The responsibilities are visible before launch.
PropUp handles the website system and guided setup. You keep approval of the business details, content, authorization, and final direction.
PropUp handles
Website structure and responsive presentation
Template setup or custom design direction
Lead-form and page configuration
Foundational on-page SEO fields
Launch and domain coordination
You approve
Business and contact details
Brand assets, headshot, and service areas
Page copy and required disclosures
MLS authorization where applicable
Final preview before launch
A clear note about MLS access
MLS website search depends on your real estate board, membership status, data agreements, and the board's approval process. Some boards or data providers charge separate fees. We confirm eligibility and explain the next steps before an MLS launch; we do not promise access that a board has not approved.
During launch, setup is owner-led. We turn your brief into a clear direction, identify what is missing, and ask for your approval before the website goes live. No blank canvas, no mystery handoff, and no pretending a board approval is already complete.
Website questions
Know how the service works before you begin.
The guided brief is the fastest way to check your plan, template, domain, and MLS fit together.
Do I have to design the website myself?
No. You choose a template or custom direction, answer a guided brief, and review a prepared website direction. The workflow is structured for non-technical realtors.
Are the three examples real client websites?
No. They are clearly labelled demo templates that show the available visual directions. We do not present demos as customer work.
Who owns my domain and website content?
You keep ownership of the domain you register and the business content and approved media you provide. PropUp manages the service platform, theme code, hosting, and technical operation under the service terms.
Can I use my existing domain?
Yes. The launch process includes domain coordination. The exact transfer or connection steps depend on where your domain is currently registered.
Can you migrate my existing website?
We can review an existing site and identify what can be moved safely. Content rights, redirects, page quality, media access, and custom functionality are confirmed before migration work begins.
Does every realtor qualify for MLS search?
Not automatically. Eligibility, approvals, timelines, and external fees vary by real estate board and data provider. PropUp confirms the path before launch.
What is included in the custom website fee?
The custom plan starts at CAD $999 one-time for a tailored design direction, then CAD $79/month or $790/year for the ongoing website service. Scope is confirmed before work begins.
What happens between the brief and launch?
You receive a private, non-indexed preview first. Required identity, brokerage, privacy, domain, and—when applicable—MLS checks must be resolved before you approve a public launch.
Can I cancel and take my content with me?
Cancellation and export follow the service terms in effect when you subscribe. The planned workspace provides a structured export of your content and original media; domain ownership stays with you.
How do I get help after launch?
The Website workspace keeps common updates structured, with a visible support path for domain, content, design, or technical changes that need PropUp assistance.
Can I update the website after launch?
The website workspace is designed to keep common updates clear and structured. You can manage key website details and request help when a change needs service support.
Can I start without MLS search?
Yes. The Website plan is designed for a professional online presence, clear services, content, and lead forms without an MLS property-search experience.
Your website starts with a clear brief, not a blank screen.
Select a plan now. You can confirm the template, business details, content, domain, and MLS needs in the guided next step.
